Our new Logo and Branding

In the beginning God created the heavens and the earth. Now the earth was formless and empty, darkness was over the surface of the deep, and the Spirit of God was hovering over the waters. And God said, ‘Let there be light,’ and there was light. God saw that the light was good, and he separated the light from the darkness.Genesis 1:1-4
The Bible begins with the creation account in Genesis 1. The writer of Genesis repeatedly reminds us, and wants us to know:
That as God created the Heavens and the Earth, as God created animals and trees, as God set fire to the sun and sculpted the skies and seas, as God flung stars and moons against the majesty of the canvas of space;
God saw that His creation was good.
As God created humanity; God saw that it was very good.

We live in a world that places a high value on beauty.
With the advent of the internet and social media, we’re seeing the dawn of a generation that is saturated in beautiful things.
And the temptation is for the church to go the other way, under the guise of being ‘counter-cultural’ and forge a ‘we shouldn’t have nice things’ attitude to beauty.
But, Genesis 1 tells us…
It is a Godly thing to see and know something to be good.

  • Design is not something superfluous, that gets tacked on at the end.

  • Design is central and integral to everything.

  • Beauty isn’t a nice luxury.

  • Beauty is absolutely necessary, for creating the conditions in which life can flourish.

If we as a Church want to be serious about seeing a generation saturated in beautiful things, come to see the beauty of Jesus Christ, then it is crucial that we understand this.

So, Branding…

At it’s heart, branding – including logo design – isn’t just about making things look pretty; it’s intent is to communicate the vision and values of the organisation it represents.
We’re situated in a town that is famous for it’s creative arts festivals, and to so it’s crucial that we engage with the culture around us through an innovative, authentic and creative brand identity.

In the first Sunday message he gave as lead pastor of Trinity, Andrew Blyth spoke about what it might look like for us to extend the hospitality, wisdom and generosity of God to our community – both locally and nationally.

And a key factor in extending hospitality to our community, is acknowledging that for many people their first interaction with Trinity Cheltenham – long before they encounter the friendly faces of our Welcome Team or Pastors – will be with our flyers, our website or the signage on the exterior of our buildings.

As such, with regards to the outward appearance of our Church, the question that we’ve got to regularly consider is:

How can we best communicate with those that we long to bless, serve, and invite into the fullness and abundance of life that Christ offers to each and every one of us?

So, in trying to answer that question, we’ve consulted with other graphic designers, marketing agencies, brand consultants, as well as real life normal people, and this is where we’ve landed…
We really believe that this is going to help the Church communicate more clearly with those that we long to bless, serve and invite into the fullness and abundance of life that Christ offers to each and every one of us.

Any questions? Get in touch.

Gareth Harper & Julie Keyte